When we think of the term "professional communication" we tend to think about things like: How neat and tidy does the communication sound? Are the words understandable? Is it graceful, tactful? Does its tone and content fit with the cubicle fabric walls, auditorium, conference room, or whatever the setting is?
When I train and coach people who want to engage others at a higher level, rather than have their communication blend into the static, I like to use the term 3D Communication. It's a label that helps put focus on how our communication can be used to make a more '3D' impact instead of falling flat. 'Multi-dimensional' communication is achieved by the synthesis of our (1) auditory, and (2) visual delivery choices to tap into (3) an emotional response from the receivers. These three dimensions are the key areas that determine how effective, engaging, funny, exciting, and moving our communication will be.
Popular radio hosts have the talent to present with finely crafted auditory ability, speaking in a way that engages people through syntax, tone, rhythm, and narrative. Dancers present themselves to us by syncing visual expression with auditory music, using their bodily control in range, speed, and rhythm to drive themselves to great performance and audiences to applaud with emotion. Psychologists and therapists use their auditory and visual choices to achieve emotional responses of comfort and safety within their clients so they will want to open up and share more, allowing for more assistance.
As a communicator who wants to influence others in a work environment or from a stage, our role is to inhabit all three of these dimensions as fully as possible.
Want to get better at making making yourself a 3D communicator? Video record yourself communicating in an environment where you want to make a greater impact. Mute the sound and watch. Close your eyes and listen. As your own audience member experiencing this playback, what do you think of that person? What does a friend or trusted colleague think? All personal improvement requires introspection.